The one project we’ve had that could share a stage with “Funnel Ball” is our boy band, The Love Philosopherz. The safest indication that this project was bound for “classic” status was that it was only the second product (along with “Funnel Ball”) for which we created a marketing strategy. We began building buzz with a promo that aired a few weeks in advance, and then again the day before the premiere. We also worked with the Quip Center to print up posters that we placed in some strategic locations around school. Once the video finally hit the air, it was every bit the smash hit we’d hoped for.
This video was directed and produced by Colin McElaney. The original concept was by Tom Jennings, and Colin McElaney helped shape many of the creative elements along the way. Members of the fictitious band include Tom Jennings, Casey DeGust, Kyle Jastremski, Anthony Centeio, and Zach Triner.
Pretty much everyone “got” the overt humor present in this piece, but there is also some great subtle humor that savvy viewers can pick up on, as well. Colin researched some classic boy band videos from the 80′s and 90′s as he prepared various shots and elements to present in this video, and there are plenty of small details included in the video that are spoofs of the style and presentation of classic boy band videos by the likes of N’Sync, Backstreet Boys, New Kids on the Block, and New Edition. Oh, and for those who are wondering, the song itself is from the first New Kids on the Block album, which was apparently recorded before they hit puberty.
We hope you enjoy the ability to watch (and share with others) the crazy-delicious experience that is the “Popsicle” video. Please be sure to also check out the promo and post-premiere field report available at the bottom of this page.
BOY BAND PROMO:
POST-PREMIERE BOY BAND FAN FIELD REPORT:
Songs used in this school project include “Popsicle” by New Kids on the Block and “From Yesterday” by 30 Seconds to Mars. Available on iTunes.